Coffee culture in Italy Our nation, which imports roughly 8 million bags of coffee annually, has made coffee an essential element of its culture over time. The use of the moka coffee maker at home and the espresso machine in bars, restaurants, and workplaces are the key factors associated with coffee consumption in Italy. 1. What do Italians associate with coffee? The cup of coffee is a representation of the Italian character, representing joy, camaraderie, relaxation, and vigor, but it also serves as a significant economic driver for the Belpaese. 2. Why do Italians enjoy coffee so much? primarily at breakfast, mid-morning, and right after meals. BECAUSE? Italians drink coffee for a variety of reasons, including: to relax (53%), to find the energy needed to face the day (58%), for flavor (51%), out of habit (30%), and as part of a ritual (37%). 3. What is the coffee city? Trieste, the city of coffee, is special...